Stef Walter (WalterStephanie): At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. [Backhand Index Pointing Down Medium-Light Skin Tone]

@Stef Walter (WalterStephanie)

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Stef Walter @WalterStephanie

At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead.

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